Trademark coexistence agreements: Practical o problematic?
Trademark coexistence agreements are legal instruments that allow business owners to use and register identical or similar trademarks in the market without generating disputes. These agreements are commonly used as a strategic tool to overcome registration barriers and facilitate market entry. However, while coexistence agreements are recognized at the Andean Community level, their effectiveness before national trademark offices—particularly in Colombia—raises important legal
The Litigious Arrival of Artificial Intelligence in Light of Copyright Law
The emergence of generative artificial intelligence has been faster and more disruptive than any recent technological development. Unlike social media, wearables, or augmented reality, AI has fundamentally reshaped professional, academic, and social dynamics. From predictive text to advanced language models such as GPT, PaLM, and Claude , embedded in tools like ChatGPT, Copilot, and Gemini, AI has become ubiquitous for users interacting with digital technologies. From Skepti
From Distinctive Sign to Cultural Symbol: The Emotional Power of Trademarks
In July 2025, the Colombian food chain Frisby celebrated its 48th anniversary with an unusual event: a gathering of national brand mascots known as the “FrisGala.” What initially appeared to be a simple anniversary campaign was, in fact, a sophisticated symbolic activation with strong emotional and legal implications. The celebration served as a creative, non-confrontational response to a legal dispute in Spain involving the unauthorized reproduction of Frisby’s name, image
Freedom to Operate? An Additional Aspect to Consider When Planning to Launch a Product to Market
When a company prepares to launch a new product, attention is usually focused on production, distribution, marketing strategies, and regulatory approvals. However, it is far less common to assess whether the product may infringe industrial property rights held by third parties , an oversight that can lead to serious legal disputes and, in some cases, the withdrawal of the product from the market. What Is a Freedom to Operate (FTO) Analysis? In the patent field, a Freedom to O
